advocacy & awareness efforts
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Behind the Ribbon
May Brain Cancer Awareness Month Initiative
Behind the Ribbon is a storytelling campaign that highlights daily reality of the families affected by pediatric brain cancer and the researchers and healthcare industry members working to change the future of this disease.
Because of Them
Awareness Shirts with Link to Patient Stories 2026
Our May Awareness Collection includes 3 new designs that feature the names of our patients in the fight and those we've lost on the back. The sleeve features a QR code that directs to the link below when scanned.
GIVE HOPE
End of Year Campaign 2025
This campaign is designed to bring awareness to the impact of giving. The hospital parking passes, the babysitters, the clinical trials, the travel to treatment - they add up. Supporting foundations like Tough2gether is critical to the patient family experience and we will do our best to highlight the unknown and lesser known challenges these families face and educate those fortunate enough to be unaware.
Give Kids a Chance Act
Federal Legislation Initiative: Passed Feb 2026
In the summer of 2025 patient families & foundations came together to encourage the House & Senate to pass the Mikaela Naylon Give Kids a Chance Act with committees sending emails, creating and sharing graphics, providing templates and tools for patients and their families to urge government officials to pass this critical piece of legislation.
Gold in September
September Childhood Cancer Awareness Month 2025
This campaign highlights the patients apart from their diagnosis, the first days after receiving a terminal diagnosis, the toll that the disease and its treatments take on our kids, and the final days families spend with their child.